Plug Out Tune In

Yes I know it’s controversial, and yes I realize that posting the video equates to advertising for a multinational automaker… Some individuals are calling this ‘extremely disturbing’ and the ‘end of civil liberties’. I happen to think it’s funny. When it comes to climate change and other such environmental issues, it’s easy to get wrapped up in the dire circumstances that we must face and the long road to effective solutions. When a mainstream display of green ideals comes along that happens to be funny- what’s wrong with appreciating it?

I happen to really like this commercial for the reason that it proves something I’ve been saying for years. Environmentalism and business can go hand in hand. An environmentally responsible image can be integrated into a product’s USP, therefore appealing to the consumer and the business of profits. As witnessed in Copenhagen, it isn’t the political leaders that are taking the lead, it will be business and free enterprise. They will be most successful at leading the environmental movement and effecting policy when they realize the connectedness with environmental stewardship (I detest using that word- sorry!) and marketing relevance and overall business sustainability.

For those that say this commercial supports the taking away of civil liberties…Come on.
Enjoy the commercial for what it was…an advertisement! Audi did a great job at getting people talking about not only the ad but also the product, and perhaps the integration of environmental awareness in business will become more common. I’m absolutely fine with that, as long as we ensure that greenwashing doesn’t become more rampant, this kind of advertising is fine by me. Another great Superbowl Ad- now let’s get on with our day! Remember it’sthe guy in the Audi that gets to bypass the traffic- keep it in mind if the brakes on your Toyota stick !

Filed under: COP15